You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Britta C. Ware.
ANA has found 4 results for you, in 139 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Creators in their own 'write'

In 2011, Meredith Corporation wanted to invigorate and transform The Ladies' Home Journal to reach a younger and broader audience. They came up with an innovative idea: allow readers to produce the majority of its articles. Meredith turned to their...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Britta C. Ware, Manila Austin
Company: Communispace Corporation
September 13, 2012
×

Citation

Ware and Austin (2012a, September 13). Creators in their own 'write'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creators-in-their-own-write-


Research papers

A day in the life...

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary
June 1, 2008
×

Citation

Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-day-in-the-life-


Research papers

Magazine reader involvement improves ROI

The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Author: Britta C. Ware
June 19, 2003
×

Citation

Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-


Research papers

Pay for attention, not for impressions

With increasingly more media choices, each capturing less time with over-solicited consumers, attention is the new benchmark in advertising. It is no longer enough to reach prospective consumers; advertising must emotionally connect with them. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Britta C. Ware
June 13, 2002
×

Citation

Ware, B. C. (2002a, June 13). Pay for attention, not for impressions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pay-for-attention-not-for-impressions-